Idea: The Red Cross is so integrated into our society that sometimes we forget that it is there. For the campaign of attracting new members we work with the concept of: ‘You might not notice us, but we are there’. This strengthens the feeling of nearness to problems and their solutions.
Via the Internet we have completed the campaign 2.0, where we have incorporated an advertising message into the content of online media and blogs. This invites a basic interaction and reveals an element of surprise. In short, it’s a campaign that doesn’t require conventional online resources and at the same time respects the concept of the campaign.

"Hipertext".  See creative